Done-for-you content, strategy, posting & growth, created specifically for salons and beauty professionals.
If you’re tired of creating content last-minute, second-guessing every caption, or feeling like your Instagram is running you instead of helping you grow, you’re in the right place.
This service gives you strategic, done-for-you social media management designed for beauty pros who want visibility, consistency, and clients… without spending their life on their phone.
LET’S BE HONEST… SOCIAL MEDIA WASN’T SUPPOSED TO FEEL LIKE A SECOND JOB.
You didn’t become a beauty professional to:
Spend your evenings creating reels.
Panic-write captions between clients.
Stare at Canva for an hour wondering why nothing looks right.
Post out of guilt instead of strategy.
Hope the algorithm likes you today.
Your job is to deliver incredible treatments.
My job is to make sure the right people see you.
This is done-for-you social media for beauty pros, rooted in strategy, clarity, and real industry understanding.
WHAT YOU GET
Your package is tailored to your goals, but can include:
✔ Full Social Media Strategy
Positioning, posting plan, tone of voice, brand clarity, everything mapped out for you.
✔ Instagram Content for Salons & Beauty Pros
Posts, reels, carousels, created to attract actual clients, not just likes.
✔ Monthly Content Calendar
Never wonder what to post again.
✔ Caption Writing & Hashtag Strategy
SEO-backed, brand-aligned, engagement-ready content.
✔ Beauty Content Creation
On-brand visuals, graphics, storytelling, and beauty-focused messaging.
✔ Full Posting & Scheduling
Instagram + Facebook done for you, consistently and strategically.
✔ Analytics & Monthly Review
What’s working, what needs refining, what’s driving results.
✔ Optional Add-On: Google Integration
So your social & Google work together instead of separately.
This is social media management for beauty businesses that actually makes sense, and actually saves time.
Imagine the relief of handing over your content to someone who gets it.
Who knows your treatments, your clients, your tone, your industry.
Imagine no more panic-posting, no more scrapping ideas, no more wondering if you “should be doing more.”
Just clear strategy.
Consistent content.
A page that finally reflects how talented you are.
Imagine clients finding you, trusting you, and booking you, before you’ve even opened the app.
Here’s what makes this service different from 99% of “social media managers” out there:
1. I specialise in the beauty industry, not every industry under the sun.
Most SMMs create lifestyle content and generic captions.
I create beauty-specific content that speaks to how your clients think, search, book, and buy.
2. I understand visibility, not just aesthetics.
Pretty posts don’t equal bookings.
You get strategic content rooted in:
buyer psychology.
local visibility.
story-based trust building.
subtle conversion messaging.
It’s not “post and hope.”
It’s content that does a job.
3. I focus on the business behind the content.
Your content won’t be random, trend-chasing crap.
It’s shaped around:
your offers.
your revenue goals.
your client journey.
your booking flow.
your unique tone of voice.
Most SMMs create content.
I create results-driven content.
4. We build sustainably, not chaotically.
This isn’t a “film 20 reels this weekend” service.
It’s a calm, structured visibility system that works long-term.
5. I’ve lived your reality.
I’ve been a beauty therapist.
I know your workload, your clients, your exhaustion, your booking anxiety, and your “I’ll just post something later” spiral.
You’re not hiring a marketer who guesses how your world works.
You’re hiring someone who has lived it, and knows how to make it easier.
Here are the results my beauty clients experience when their social media is handled properly, strategically, consistently, and with content that actually speaks to their ideal clients:
More enquiries from people who already trust them.
More online bookings (without posting every day).
Profiles that look professional, cohesive, and credible.
Increased visibility to ideal local clients.
Higher-quality clients who value their expertise.
More time back, evenings, lunches, weekends, because content isn’t eating their life
And the real result?
Peace.
The quiet confidence of knowing, “My content is handled, my brand looks good, and visibility isn’t on my shoulders anymore.”
You don’t just get better content.
You get a better business experience.
Most salons think they’re buying “content.”
What you’re actually buying is:
Clarity, no more guessing what to post.
Consistency, showing up weekly without lifting a finger.
Positioning, content that makes you look like the go-to, not the “trying her best” salon.
Professionalism, a page that aligns with your skills and pricing.
Strategy, messaging that converts scrolls into bookings.
Support, someone who understands your industry and your clients.
Time, actual hours of your life back.
Confidence, knowing your online presence finally matches your in-person talent.
This isn’t just social media management for beauty businesses.
It’s your business, handled.
You’re not hiring a marketer who guesses how your world works.
You’re hiring someone who has lived it, and knows how to make it easier.
from
£350/month
(3-month minimum)
Frequently asked questions
Do I need to create any content myself?
Yes, but only the raw content.
I’ll ask you for photos, treatment videos, behind-the-scenes clips and, where needed, face-to-camera footage.
Don’t panic, I give you full scripts, prompts and guidance, so recording feels easy and natural.
Once you send me the raw content, I take over and turn it into polished, strategic posts.
What if I’m nervous about doing face-to-camera videos?
Totally normal, and completely workable.
If face-to-camera videos are needed, I give you step-by-step support, including:
Full scripts
What to say
How to say it
How to hold the camera
Where to film
How to feel less awkward
You will never be thrown in the deep end.
My job is to make content creation feel human, simple, and doable, not terrifying.
How many posts per week do you create?
This depends on your custom package, but most clients choose 2–4 posts per week across Instagram and Facebook.
Every plan includes a mix of reels, carousels, graphics, educational posts, story prompts, and conversions-focused content, all tailored to your beauty business goals.
What’s the onboarding process?
Simple and stress-free.
Once you join, we go through:
1️⃣ A brand + strategy questionnaire.
2️⃣ A visibility + messaging audit.
3️⃣ Content and asset collection (photos, videos, service list).
4️⃣ Calendar + content plan creation.
5️⃣ Your first batch of posts delivered for approval.
Within 10–14 days, your content machine is fully up and running.
Can this work alongside my Google services?
Absolutely, in fact, it works best alongside Google.
Social media builds trust and personality.
Google builds discoverability and bookings.
Together, they create a visibility system where clients:
Find you on Google.
Check your socials.
Trust you more.
And book.
You get the full ecosystem working in your favour.
Meet Steph...
I’m a straight-talking ex-beauty therapist turned visibility strategist who knows exactly how clients search, and exactly how to get your business found.
I’ve lived your chaos.
I’ve learned the hard lessons.
And now I build the systems I wish I’d had when I ran my salon.
You’re not quiet.
You’re hidden.
And I know how to fix that.
PERFECT FOR BEAUTY PROS WHO…
✔ Want visibility but hate content stress.
✔ Want someone who understands the beauty industry.
✔ Want consistent posting without doing it themselves.
✔ Want Instagram working as a client-attracting tool.
✔ Want strategy instead of “post when you remember”.
✔ Want marketing that feels grown-up, calm, and aligned.
✔ Want beauty salon marketing on Instagram done properly.
NOT A GOOD FIT IF…
✘ You want “viral at all costs”.
✘ You don’t want to collaborate or approve content.
✘ You don’t have capacity for more clients.
✘ You want a cheap, generic manager who posts random quotes.
This is intentional, strategic, beauty-specific content creation.
