The Invisible Marketing Leak in Beauty Businesses.

“Instagram makes them admire you. Google makes them book you.”

Your Next Client Isn’t Scrolling, She’s Searching.

Let’s stop pretending she’s double-tapping your Reel from last week.
Your next client isn’t scrolling Instagram. She’s on Google right now, typing:
“Brow lamination near me” or “Facial [insert your town here]”.

And if your salon isn’t showing up?
She’s booking your competitor.

Why Social Media Alone Isn’t Enough Anymore

Don’t get me wrong, Instagram still matters.
It builds brand trust.
It shows off your artistry.
It keeps your loyal clients engaged.

But here’s the real talk:
When it comes to new clients, Instagram is the scenic route.

Google?
That’s the fast lane to bookings.

The Stats Your Booking System Wishes You Knew.

Let’s talk receipts:

• 88% of people who search for a local business visit within 24 hours.

• 76% of local searches end in a booking or purchase.

• Over 50% of beauty service bookings now start with a Google search.

This isn’t about likes.
This is about real revenue walking through your door.

The Silent Saboteur: Your Google Business Profile.

Think of your Google Business Profile like your salon’s shopfront.

Would you let your actual window display:

• Be outdated?

• Miss half your services?

• Show old photos?

• Stay quiet when someone leaves a glowing review?

Because if your GMB (Google My Business) profile is:

• Missing treatment keywords.

• Still showing pre-2020 images.

• Displaying wrong opening hours.

• Ignoring reviews (good or bad).

…then you’re not just invisible online.

You’re repelling potential clients, without even realising it.

Quick Fixes You Can Steal Today

You don’t need a £30k machine.
You don’t need to go viral.

You just need to clean up your digital shop window.

✅ Update your services.
Use client-friendly keywords: “anti-wrinkle injections” instead of “consultation.”

✅ Upload fresh photos.
Google profiles with recent images get 42% more clicks than those without.

✅ Collect reviews, then reply to them.
Reviews boost trust and push you higher in local search.

This Is Where I Come In.

Here’s the truth:
You’re already doing the most.
Managing social. Serving clients. Running the business.

You don’t need another platform to manage, you need a partner who handles it for you.

That’s why I created Beauty Business Marketing Co.

I’m Steph, the UK’s only marketing specialist focused exclusively on Google Business Profiles for beauty businesses.

I don’t just help you claim your profile.
I turn it into a client-booking machine.

What We Do at Beauty Business Marketing Co.

✔️ Full Google Profile Management
✔️ Strategic Service Optimisation
✔️ Monthly Insights You Can Actually Use
✔️ Content Updates That Get Seen and Booked

When your Google works, your calendar fills, without dancing on Reels or chasing the next algorithm shift.

About Beauty Business Marketing Co.

Beauty Business Marketing Co. helps UK salons, spas, and beauty clinics turn their Google profiles into 24/7 client-attracting machines.

Founded by Steph, a marketing geek with a real background in the beauty industry, we merge smart local SEO with beauty industry experience, so your brand gets found and chosen first.

Because beauty marketing shouldn’t be a guessing game.

It should be a booking engine.

Contact & Free Download.

📍 Beauty Business Marketing Co.
🌐 www.beautybusinessmarketingco.uk
📩 hello@beautybusinessmarketingco.uk
📲 Instagram: @beautybusinessmarketingco

💡 Grab Your Free Masterclass: “Get Booked on Google”