The Salon That Was Fully Booked… But Invisible on Google.

She messaged me on a Wednesday morning:

“Steph, I don’t think I need marketing help. I’m already booked most weeks.”

Fair. She’s a brilliant salon owner, six years in business, loyal clients, gorgeous results, the kind of woman whose diary is full because she’s that good.

So I asked, “Out of curiosity, have you ever Googled your salon?”

A pause.
Then:

“I mean… once, ages ago. Why?”

I sent her a screenshot of Google Maps, her town, her category.
Her salon didn’t even appear in the top 10.

And she just went quiet.

When “Fully Booked” Isn’t the Whole Story.

She wasn’t doing anything wrong.
She was simply invisible to anyone who didn’t already know her.

Her regulars kept her busy, but if one moved away, or cancelled, or a new competitor opened down the road with shiny branding and fresh SEO?
Crickets.

It’s a trap a lot of successful salon owners fall into: thinking full = visible.
But being booked out this week doesn’t guarantee you’ll be booked next month.

The Silent Salesperson You’ve Been Ignoring.

Google is your hardest-working employee.
She’s out there 24/7, chatting to clients while you’re doing brows or balayage.
She never asks for time off, never forgets to post, and only needs a little training to perform like a pro.

When your Google profile is optimised, keywords aligned, services listed, photos updated, posts active, she quietly introduces you to clients ready to buy.
Not the ones doom-scrolling Reels, the ones typing “lash lift near me” or “best facial in Stourbridge.”

That’s not marketing fluff. That’s digital foot traffic.

Marketing vs. Sales, The Real Difference.

Posting on Instagram?
That’s marketing, it builds awareness, shows your vibe, gets you likes.

But Google?
That’s sales enablement.
It’s the moment someone decides, “Yep, I’m booking her.”

You need both, but if your Google listing is outdated or neglected, you’re literally handing those ready-to-spend clients to the salon down the street.

The Visibility Wake-Up.

When we did her audit, I showed her that her profile had only been viewed 86 times in the past month.
Her competitor, just a few streets away? 1,400 views.

Two weeks after we optimised her profile, new description, service keywords, weekly posts, fresh photos, her views jumped to 970.
Phone calls up 62%.
Bookings from Google? Four new clients that first week.

She didn’t have to post more.
She just had to show up where her clients were already searching.

If your salon’s Google profile hasn’t been touched since 2020, it’s probably hiding your business instead of helping it.

Let’s fix that.
Let’s make sure your salon is found by the people searching right now for exactly what you offer.

Because you’ve worked too hard to be invisible.

Ready to see what your visibility looks like?
Book your 1:1 Google Audit Call, I’ll show you exactly where you show up, what’s holding you back, and how to make Google your top booking source.